In her personal spiritual practices, she said she relies heavily on "manifestation" and the Law of Attraction - a set of practices popularized by early American spiritualism that relies on" attracting" fortune through positive thought. Rybnick believes in these all properties wholeheartedly, but they're part of a greater system, she said. The yellow quartz variety citrine attracts joy and abundance, according to New Age practitioners.īy May, Rybnick said she wants her shelves to be even fuller she's still working on purchasing some other crystals - like moldavite, which, she said, swiftly brings about intense personal change. The Greeks gave the purple stone Amethyst its name because they linked it to calm and healing (and sobriety). Spiritualists often link malachite, a rich green stone related to copper, to emotional protection. Dozens and dozens of tumbled rocks sit on a table in the center of the shop, some set in wire to wear on a chain, others so smooth they could slip through a person's fingers.Įach stone holds spiritual connotations, she said. Bright lights bounce off the hundreds of individual stones Rybnick has sourced so far.
The market is awash with synthetic crystals, she said, and at her store, she wants people to browse without fear, knowing they’re getting exactly what they expect.Ĭrystals Unlimited with its sparkling shelves and pristine display cases slants more toward a museum than a traditional store. Rising popularity doesn't always make for better wares, Rybnick points out. About 42 percent of Americans "believe spiritual energy can be located in physical things" like crystals, according to that same survey. A survey published in 2018 by the Pew Research Center found that 62 percent of Americans " hold at least one New Age belief" like reincarnation or astrology. Gemstone experts have called the market for these stones a " billion-dollar industry," and interest from Americans is high. That trek can't be good for people's mental health, she posits, and is especially counter-intuitive in an industry that purports to help people find inner peace.Įspecially because crystals have exploded in popular culture and as an industry, the young entrepreneur said she wants to carve out a trusted space for people interested in what she described as the spiritual side of life.
Before opening her own shop, Rybnick bought "metaphysical goods" - her preferred phrase for the New Age paraphernalia - in West Haven.
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